TRANSFORMERS: The Game Rolls out to Retail Stores

Gamers Control the Outcome of the Planet as They Choose to Protect It as AUTOBOTS or Destroy It as DECEPTICONS

SANTA MONICA, Calif., Jun 26, 2007 (BUSINESS WIRE) -- The fate of the world is in gamers' hands with the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq:ATVI), under license from HPG, the licensing division of Hasbro, Inc., has shipped to retail stores nationwide. Timed to the highly anticipated theatrical release of the "TRANSFORMERS" live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

"TRANSFORMERS: The Game lets you choose your side - Autobots or Decepticons - to either protect or destroy Earth," said Will Kassoy, senior vice president of global brand management, Activision, Inc. "The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property's long history that will also appeal to Generation 1 fans."

"The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game," said Jeff Burdeen, Vice President of Digital Media for HPG. "Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action."

TRANSFORMERS: The Game was developed by Traveller's Tales for the Xbox 360(TM) video game system from Microsoft, PLAYSTATION(R)3 computer entertainment system, Wii(TM) home video game system from Nintendo, PlayStation(R)2 computer entertainment system and PC, and is rated "T" (Teen) by the ESRB. The PSP system version was developed by Savage Entertainment and is currently rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated "E 10+" (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.

360-Hq Game Database: Transformers for Xbox 360
News-Source: Press Release